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30
05
2019
Personal Trainer, Liverpool Street

THE RISE OF THE PROTEIN BAR

THE RISE OF THE PROTEIN BAR

They ain’t cheap and can contain more calories and sugar than chocolate bars. Choose wisely with our JDP Fitness buyers guide and top 5 Protein Bars. 

Protein is so much more convenient these days. Where once gym-goers had to tuck into a couple of rotisserie chickens to refuel their muscles after a hefty workout, they can now mix up a protein shake or, more convenient still, tuck into a protein bar.

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Protein bars are now widely available, involve zero preparation, and generally taste good enough to seem like a treat as well as a way to help build muscle. However, there are downsides to protein bars, mainly involving the diamond-hard texture of some of them, and you need to be careful not to overindulge because they’re not simply a guilt-free replacement to chocolate. Read on for the full lowdown on what to look for in a protein bar and our top 5 Protein Bars.

Protein Bars Buyer’s Guide

Before you start grabbing fistfuls of bars it’s important to know what you should be looking for. The headline is obviously how much protein they contain, but as with all processed food you have to be careful to avoid hidden nutritional nasties. 

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What should people look for when choosing a protein bar?

The main factors for choosing a protein bar would be taste, macronutrient composition – how many carbs, proteins and fats there are – and price. Most protein bars will deliver somewhere between 15g and 25g of protein. Beyond that, you want to look at how much protein you are getting per calorie.

For macronutrient composition, most bars are either just under 200 calories while giving 15g of protein or are around 250 calories for 25g of protein. Both these options are good for overall health and performance since, at the end of the day, they should only be making up a small percentage of your total calories.

Also make sure you are actually buying a protein bar, not a general energy bar that’s aimed at endurance activities where loads of carbs are required.

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There are quite a few performance bars out there, such as Clif bars, that are meant for snacks during athletics such as biking or hiking. They’re pretty much all carbs so they don’t work as a protein bar to eat at work or between meals.

The price of protein bars can vary hugely, and there will be monstrously bad ones at the cheaper end of things. However, if you can find a cheap bar you like, it will obviously help you save money and there are bargains available, especially if you shop online.

When it comes to price, a premium protein bar can easily be one of the most expensive things in your diet on a per-calorie basis. They aren’t cheap, but the cheap ones also tend to taste worse and be made with poorer ingredients so it ultimately ends up being a balancing act based on your preferences and how much you are willing to spend. It is always worth it to at least try the cheaper bars since they might taste good to you and end up saving you money.

Aim to get a decent amount of protein per calorie and don’t spend too much money unless you need to. If you’ve found a brand you really like then consider buying in bulk online as you can save a lot that way.

What difference does the type of protein make?

Protein brands will offer many varieties in their bars, and the terms used can be pretty confusing for the layman. Luckily, it shouldn’t matter too much which protein is in your bar.

The different types of protein matter much less in a protein bar than they do in shakes, since the rate of absorption for proteins are inherently slowed when put into a solid form and paired with dietary fats and fibres.

The types of protein with higher biological values [the percentage of the protein that is absorbed by your body] are still technically better but ultimately they’re all close enough that debating about milk protein concentrate versus whey isolate is irrelevant.

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A couple of things you should look out on the label is whether there is a high amount of gelatine or soy concentrate. The only real ways that the protein type is relevant is if there is a high gelatine content, which provides amino acids and appears as protein on a nutritional label but is not a nourishing protein type, or if you’re getting 30g of soy concentrate, since in high doses there could be a mild oestrogenic effect [ie it will raise your levels of oestrogen, the female sex hormone] and 30g of the protein is a pretty high dose. Keep in mind soy lecithin is not soy protein and is totally fine in a protein bar.

Should you be wary of calories and sugar in protein bars?

It’s easy to view your protein bar as a healthy snack, especially as you’ll regularly eat it before or after a gym visit and won’t be so concerned about keeping tabs on your food. However, they can contain more calories and sugar than you might expect.

You definitely should be worried about calories and sugars in protein bars, just as much as you would with chocolate bars. Just because it can be seen as healthy doesn’t make its consumption a free pass to be omitted from your dietary logs or calorie counts.

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On the other hand, you can also pick up protein bars that contain unexpected health bonuses, especially when it comes to upping your fibre intake.

It is usually a good idea to get at least 5g of dietary fibre in a protein bar. It helps it go down better, and a lot of us need help to get a decent amount of fibre in our diets.

What else should you look out for in a protein bar?

Reading the label on protein bars won’t tell you anything about the texture. The worst of them can be rock-hard and leave you chewing for hours.

Whether or not it can be used as a brick cannot easily be conveyed through the label. It will ultimately require some taste testing to find out which ones can break a window when thrown.

Sugar alcohols like sorbitol and xylitol are more common in the cheaper protein bars that are looking to reduce calories by swapping natural sugars out for these ones. While they can be consumed in moderation and aren’t necessarily bad, they can definitely cause gastrointestinal upset in some people. If you’re eating a protein bar before exercise, this is the last thing you want.

Our Five Best Protein Bars

We’ve tried a lot of protein bars in our time. But if you just want the best of the best, here’s our top five in no particular order.

MyProtein Carb Crusher

These 60g bars contains a solid 21g of protein, but really excel when it comes to flavour, as well as providing nutritional bonuses like a huge 11g of fibre and a whole load of added vitamins and minerals.

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Buy from My Protein | £21.99 for 12 60g bars

Maximuscle Promax Lean

All the flavours in this range of bars are impressive, and they’re very low in sugar at 1g per bar. The 55g bars contain 20g of protein plus 7.5g of fibre.

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Buy from Maximuscle | £22.99 for 12 55g bars (currently reduced to £15)

KIND Protein Bar

They’re not as high in protein as others on this list, with just 12g per 50g bar, but KIND bars are a genuine treat, full of nuts and dark chocolate. Getting 12g of protein is just a bonus.

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Buy on Amazon | £16.59 for 12 50g bars

Bulk Powders Macro Munch

Our favourite bar is the Brilliant Birthday Cake. 

Bulk Powders has, somewhat ambitiously, decided to call these gourmet protein bars, which creates an expectation that any bar is going to struggle to meet. We like that the bar has sprinkles on top, and some kind of jam-style layer that adds to the ersatz cake experience. The texture also delivers, avoiding excessive chewiness. It’s a great protein bar – just don’t call it gourmet.

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Buy on Amazon | £23.81 for 12 62g bars

Grenade Carb Killa

Our favourite bar again is the Birthday Cake. The bar has multi-coloured sprinkles on it, which immediately makes it a winner in our book. The flavour is reminiscent of white chocolate mixed with icing, but nowhere near as cloyingly sweet as that sounds – it’s actually very pleasant. Make no mistake, if this was produced as your actual birthday cake, you’d feel let down, but it’s a great treat to have after a workout.

The 60g Carb Killa bar delivers 20g of protein for 218 calories, and each contains just 1.7g of sugar, with sucralose used as the sweetener.

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Buy on Amazon | £18.99 for 12 60g bars

author: Matt Williams

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